Hunter Engineering announces partnership with RockED to strengthen service advisor training
ST. LOUIS – Hunter Engineering is partnering with people development platform RockED to deliver targeted microlearning designed to help service advisors strengthen customer communication and support a more consistent vehicle service experience.
The training program will be available for enrollment through award-winning Hunter University, Hunter’s global learning platform for customers, technicians, instructors and students, and delivered through RockED’s mobile learning platform.
As vehicle technologies continue to advance and customer expectations evolve, the ability to clearly explain vehicle inspection results has become increasingly important. Service advisors play a key role in translating technical findings into information customers can understand, helping customers make confident repair and maintenance decisions.
“This partnership aligns with our mission to elevate the automotive service experience through accessible, impactful education,” said Matthias Stoever, CEO at RockED. “By pairing our microlearning expertise with Hunter’s industry-leading equipment, we’re helping service teams turn advanced technology into clearer conversations and better outcomes for customers.”
Through the partnership, RockED will deliver short, practical training content that complements Hunter’s automotive service equipment solutions, focusing on inspection result presentation, service advisor communication and customer-centered service interactions.
“We’re proud to be partnering with RockED; such a well-established learning platform in the dealership environment,” said Tom Settle, Hunter Senior Manager of Learning and Development. “To be able to offer service advisor training of this caliber through Hunter University is amazing.”
By combining RockED’s expertise in automotive education with Hunter’s service equipment solutions, service teams can improve communication, build customer trust and deliver a stronger service experience.
For more information, visit https://www.hunter.com/training.
About RockED
RockED is the premier people development platform for the automotive industry, supporting the entire employee lifecycle from pre-hire and onboarding to upskilling and career transitions. With microlearning content, gamified delivery and real-time feedback, RockED is educating the automotive workforce and solving the industry’s greatest business challenges.
For more information, visit https://www.rocked.us/. Follow RockED on LinkedIn.
About Hunter Engineering®
Hunter Engineering Company® is the global leader in state-of-the-art wheel alignment systems, wheel balancers, brake lathes, tire changers, lift racks, autonomous alignment and tire inspection equipment, diagnostic scan tools and ADAS recalibration equipment. Hunter equipment is approved and used by vehicle manufacturers, automobile and truck dealers, tire dealers, collision shops and service facilities around the world.
For additional information, visit www.hunter.com or contact Tommy Maitz, Director of Marketing, Hunter Engineering Company®, at contact.hunter@hunter.com. For additional information, please contact your local Hunter business consultant at https://www.hunter.com/contact.
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